Email marketing workspace for ecommerce brands

DNS & deliverability

Set up email authentication with your DNS provider.

Choose your DNS host and follow the provider-specific instructions for SPF, DKIM, DMARC, tracking, and return-path records.

Provider guides

Find the company that manages your DNS.

Your email platform gives you the records. Your DNS host determines where you enter them and what each field is called.

Popular providers

CloudflareSet DKIM, return-path, and verification records to DNS only rather than proxied.GoDaddyEnter only the subdomain prefix for hostnames and avoid duplicate SPF records.NamecheapUse the separate Custom MX setting when your inbox is hosted outside Namecheap.SquarespaceAdd email records under Custom Records while leaving Squarespace Defaults untouched.

Hosting and domain providers

cPanelSet Email Routing to Remote Mail Exchanger when using third-party email providers to prevent local delivery loops.HostingerEnter only the subdomain prefix in the Name field and search existing records before adding SPF.PorkbunLeave the Host field completely blank for root domain records instead of entering an at symbol.

Developer and cloud platforms

Amazon Route 53Enclose all TXT record values in double quotation marks to prevent syntax errors in the Route 53 console.DigitalOceanAdd a trailing dot to external CNAME targets so DigitalOcean does not append your domain name to the destination.VercelConfirm your domain uses Vercel nameservers before adding email records in the Vercel dashboard.

Other providers

HoverUse an at symbol for root domain records and review existing Hover email forwards before updating MX records.IONOSUse an at symbol for root domain records and avoid replacing root MX records if using IONOS business mailboxes.Network SolutionsUse an at symbol for root records and account for the 7200-second default TTL when testing propagation.OVHcloudLeave the Sub-domain field blank for root records and add a trailing dot to external CNAME targets.

DNS record basics

Know which records you are adding and where they belong.

Identify the company managing your DNS, then use its dashboard to add the records your email platform provides.

Learn the SPF, DKIM, and DMARC fundamentals

SPF

List the services allowed to send mail from your domain.

DKIM

Add the public key mailbox providers use to verify signed messages.

DMARC

Tie authentication to the domain in the From address and publish a handling policy.

Tracking

Set up branded click tracking and return-path domains when your platform supports them.

Need a second set of eyes on your sending setup?

DNS is one part of deliverability. The free audit also checks list health, automations, and the rest of your sending setup.

Get My Free Email Audit