Blog
Email marketing notes for ecommerce brands.
Practical guidance on lifecycle email, deliverability, segmentation, and repeat revenue.
Latest writing
Clear fixes for email systems that should be earning more.
The blog covers the same problems we look for in audits. We unpack missing lifecycle flows, weak segmentation, deliverability issues, campaign cadence, and gaps between first order and repeat purchase.
Articles are organized around your buyer journey. You can diagnose where revenue is leaking, choose the right software for your store, or learn how to run your automations and campaigns well.
Diagnose your email program
How to Set Up Cloudflare DNS Records for Email Marketing
September 19, 2026
Learn how to add SPF, DKIM, DMARC, tracking, and return-path records in Cloudflare without proxy or hostname mistakes.
Diagnose your email program
How to Set Up cPanel DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in cPanel Zone Editor and set remote email routing without mail delivery errors.
Diagnose your email program
How to Set Up DigitalOcean DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in DigitalOcean Networking without trailing dot errors or duplicate SPF records.
Diagnose your email program
How to Set Up GoDaddy DNS Records for Email Marketing
September 19, 2026
Learn how to add SPF, DKIM, DMARC, MX, and tracking records in GoDaddy without duplicate SPF or hostname mistakes.
Diagnose your email program
How to Set Up Hostinger DNS Records for Email Marketing
September 19, 2026
Learn how to add SPF, DKIM, DMARC, MX, and tracking records in Hostinger hPanel without duplicate records or hostname errors.
Diagnose your email program
How to Set Up Hover DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in Hover DNS without hostname mistakes or mail forwarding conflicts.
Diagnose your email program
How to Set Up IONOS DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in IONOS without mailbox deactivation or hostname syntax mistakes.
Diagnose your email program
How to Set Up Namecheap DNS Records for Email Marketing
September 19, 2026
Learn how to add SPF, DKIM, DMARC, MX, and tracking records in Namecheap, including its separate Custom MX settings.
Diagnose your email program
How to Set Up Network Solutions DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in Network Solutions Advanced DNS Manager without TTL delays or hostname errors.
Diagnose your email program
How to Set Up OVHcloud DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in OVHcloud DNS zone without trailing dot errors or duplicate SPF records.
Diagnose your email program
How to Set Up Porkbun DNS Records for Email Marketing
September 19, 2026
Learn how to add SPF, DKIM, DMARC, MX, and tracking records in Porkbun without hostname formatting errors or conflicting mail settings.
Diagnose your email program
How to Set Up AWS Route 53 DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in Amazon Route 53 with proper quotation syntax and record formatting.
Diagnose your email program
How to Set Up Squarespace DNS Records for Email Marketing
September 19, 2026
Learn how to add SPF, DKIM, DMARC, MX, and tracking records in Squarespace without changing your website's default records.
Diagnose your email program
How to Set Up Vercel DNS Records for Email Marketing
September 19, 2026
Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in Vercel DNS without nameserver conflicts or record errors.
Choose your tools
ActiveCampaign vs. Klaviyo for Ecommerce
August 30, 2026
ActiveCampaign vs Klaviyo for ecommerce: compare automation, segmentation, store data, pricing, reporting, and which platform fits your business.
Choose your tools
ActiveCampaign vs. Mailchimp for Ecommerce
August 30, 2026
Compare ActiveCampaign vs. Mailchimp for ecommerce, including automation, store integrations, segmentation, reporting, pricing, and the best fit for your brand.
Choose your tools
Best Email Marketing Software for Ecommerce
August 30, 2026
Compare the best ecommerce email marketing software by integrations, automation, segmentation, reporting, pricing model, and fit for your store.
Run it well
Browse Abandonment Emails: The Flow Most Stores Skip
August 30, 2026
Learn how to build browse abandonment emails that bring interested shoppers back, with practical guidance on timing, segmentation, copy, and measurement.
Run it well
Cart Recovery Email Templates That Convert
August 30, 2026
Use these cart recovery email templates to bring high-intent shoppers back, with practical advice on timing, incentives, segmentation, and testing.
Choose your tools
Constant Contact vs. Mailchimp
August 30, 2026
Compare Constant Contact vs Mailchimp for ecommerce, including pricing, automation, store integrations, support, reporting, and the best fit for your business.
Run it well
Kit (Formerly ConvertKit) vs. Mailchimp
August 30, 2026
Compare Kit (formerly ConvertKit) vs. Mailchimp for ecommerce, including pricing, automation, store integrations, audience management, design, and reporting.
Run it well
Data-Driven & Behavioral Email Marketing for Ecommerce
August 30, 2026
A practical behavioral email marketing guide for ecommerce, covering customer data, triggers, segmentation, personalization, testing, and measurement.
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Dynamic Email Content: Personalization That Converts
August 30, 2026
Learn to use dynamic email content in abandoned cart, browse, post-purchase, and campaign emails without building dozens of separate message versions.
Run it well
Ecommerce Email Marketing Agency vs. DIY: How to Decide
August 30, 2026
A practical guide to deciding whether your ecommerce brand should hire an email marketing agency or manage email marketing in-house.
Run it well
Ecommerce Email Marketing: The Complete Guide
August 30, 2026
A practical guide to ecommerce email marketing, covering lifecycle flows, campaigns, segmentation, platforms, metrics, deliverability, and strategy.
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Ecommerce Email Marketing Automation: Every Flow You Need
August 30, 2026
Learn which ecommerce email automation flows to build across acquisition, cart recovery, post-purchase, retention, and customer re-engagement.
Run it well
Email Campaign Best Practices: A Quick-Reference Checklist
August 30, 2026
Use this ecommerce email campaign checklist to review your audience, offer, copy, design, links, compliance, testing, and results before every send.
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Email Marketing Automation Best Practices for Ecommerce
August 30, 2026
Use this ecommerce email automation checklist to improve triggers, timing, targeting, testing, deliverability, measurement, and ongoing flow maintenance.
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Email Marketing Glossary & FAQs for Ecommerce Marketers
August 30, 2026
Learn the email marketing terms ecommerce marketers use, from automations and segmentation to deliverability, metrics, consent, and customer retention.
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What's a Good Email Open Rate for Ecommerce Stores?
August 30, 2026
See current ecommerce email open rate benchmarks by industry, learn what counts as a good open rate, and find practical ways to improve yours.
Run it well
How Email Marketing Fuels Your Ecommerce Marketing Strategy
August 30, 2026
Learn how email marketing strengthens ecommerce strategy through acquisition, cart recovery, retention, segmentation, automation, and measurement.
Choose your tools
How to Automatically Add a Tag in Klaviyo
August 30, 2026
Learn to label Klaviyo contacts automatically with profile properties, flows, segments, forms, and ecommerce behavior—without confusing them with tags.
Choose your tools
How to See All Activities in ActiveCampaign
August 30, 2026
A practical guide to finding contact, automation, account, deal, campaign, and API activity in ActiveCampaign, plus what to check when activity data is missing.
Run it well
HubSpot vs. Mailchimp for Ecommerce Email Marketing
August 30, 2026
Compare HubSpot vs Mailchimp for ecommerce on pricing, Shopify data, automation, CRM depth, reporting, ease of use, and the best fit for each store.
Run it well
Klaviyo Alternatives & Competitors for Ecommerce
August 30, 2026
Compare six Klaviyo alternatives for ecommerce, including their strengths, tradeoffs, pricing models, and the stores each platform fits best.
Run it well
Klaviyo for Ecommerce Email Marketing: The Complete Guide
August 30, 2026
Learn how Klaviyo email marketing works for ecommerce, including customer data, campaigns, flows, forms, reporting, setup, pricing, and platform fit.
Choose your tools
Klaviyo vs. FunnelKit for WooCommerce Stores
August 30, 2026
Compare Klaviyo vs FunnelKit for WooCommerce stores on subscribers, pricing, automation, store data, reporting, maintenance, and overall platform fit.
Run it well
Omnisend vs. Klaviyo: Which Ecommerce ESP Wins?
August 30, 2026
Compare Omnisend vs. Klaviyo for ecommerce, including pricing, automation, segmentation, SMS, reporting, integrations, and the best fit for your store.
Run it well
Product Recommendation Emails: How to Set Them Up
August 30, 2026
Learn to set up product recommendation emails using catalog data, behavior tracking, recommendation rules, fallbacks, testing, and performance reporting.
Run it well
Brevo (Formerly Sendinblue) vs. Mailchimp
August 30, 2026
A practical Sendinblue vs Mailchimp comparison for ecommerce, covering pricing models, automation, integrations, reporting, and fit for your store.
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What Is Retention Marketing? A Beginner's Guide for Ecommerce
August 30, 2026
A beginner-friendly guide to retention marketing for ecommerce brands, including what it means, why it matters, key channels, useful metrics, and how to start.
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Why Your Abandoned Cart Emails Aren't Converting Anymore
August 30, 2026
Learn why abandoned cart emails stop converting and how to fix timing, offers, segmentation, deliverability, creative, and checkout friction.
Run it well
Emerging Trends in Ecommerce Email Marketing
July 19, 2026
Discover the top 2026 ecommerce email marketing trends: AI, interactivity, privacy, and omnichannel integration.
Run it well
How to Build an Ecommerce Email Content Calendar
July 16, 2026
Build an ecommerce email content calendar that balances promotions, education, launches, customer stories, and retention content.
Run it well
21 Ecommerce Email Content Ideas That Go Beyond Discounts
July 16, 2026
Find 21 ecommerce email content ideas that educate shoppers, build trust, support launches, and drive sales without constant discounts.
Run it well
Ecommerce Email Copywriting: How to Write Emails That Sell
July 16, 2026
Write clearer ecommerce emails with a practical copywriting process built around customer problems, credible proof, and one useful next step.
Diagnose your email program
How to Measure Email Content Performance
July 16, 2026
Learn which metrics reveal whether email copy, content angles, links, and formats are helping ecommerce customers click and buy.
Run it well
Images, GIFs, and Video in Email: What Ecommerce Brands Should Use
July 16, 2026
Learn when to use product images, GIFs, and video thumbnails in ecommerce email without sacrificing speed, clarity, or accessibility.
Run it well
Automated Email Sequences Every Ecommerce Store Should Build
July 10, 2026
Learn which ecommerce automated email sequences matter most, what each flow should do, and how to prioritize them.
Run it well
Benefits of Email Automation for Ecommerce Stores
July 10, 2026
Learn the practical benefits of ecommerce email automation, from cart recovery and first purchases to retention and scalable personalization.
Run it well
How to Match Ecommerce Email Campaigns to the Customer Journey
July 10, 2026
Learn how to match ecommerce email campaigns to the customer journey so every send fits the customer journey.
Run it well
How to Choose the Right Audience Segment for Every Ecommerce Email Campaign
July 10, 2026
Learn how to choose the right ecommerce email segment for every campaign objective.
Run it well
Ecommerce Email Subject Lines and Preview Text That Get More Opens
July 10, 2026
Learn how to write ecommerce email subject lines and preview text that earn more opens without sounding spammy or desperate.
Run it well
Ecommerce Email Anatomy: How to Design Emails That Get More Clicks
July 10, 2026
Learn how to structure ecommerce emails for more clicks with better hierarchy, product proof, CTA placement, mobile design, and testing.
Choose your tools
Email Automation Tools for Ecommerce: What to Look For
July 10, 2026
Learn how to evaluate ecommerce email automation tools by integrations, triggers, segmentation, templates, reporting, deliverability, and workflow controls.
Diagnose your email program
Email Deliverability for Ecommerce: Why Emails Miss the Inbox
July 10, 2026
Learn how ecommerce email deliverability works, why wanted emails land in spam, and what to fix first when inbox placement falls.
Diagnose your email program
11 Factors That Affect Email Deliverability
July 10, 2026
Understand the technical, audience, reputation, and sending factors that determine whether ecommerce emails reach the inbox.
Diagnose your email program
Email List Hygiene for Ecommerce: Clean Your List Without Losing Good Customers
July 10, 2026
Learn how to remove risky addresses, re-engage inactive subscribers, use sunset rules, and protect ecommerce email deliverability.
Run it well
Email Triggers and Workflows for Ecommerce Automation
July 10, 2026
Learn how ecommerce email triggers, workflow logic, delays, splits, and exit rules work together inside automated flows.
Diagnose your email program
SPF, DKIM, and DMARC for Ecommerce: A Plain-English Guide
July 10, 2026
Learn what SPF, DKIM, and DMARC do, how email authentication works, and how ecommerce brands can avoid common setup mistakes.
Run it well
What Is Ecommerce Email Automation?
July 10, 2026
Learn what ecommerce email automation is, how it differs from campaigns, and where automated flows fit in the customer journey.
Run it well
Ecommerce Lead Magnets: Incentives That Turn Visitors Into Email Subscribers
July 9, 2026
Looking more into lead magnets and how to utilize them to get more subscribers.
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What Data Should Ecommerce Stores Collect at Signup?
July 9, 2026
Explaining what data an ecommerce store should collect at signup.
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Ecommerce Welcome Flow: Turn New Subscribers Into First-Time Buyers
July 9, 2026
Making use of the welcome-flow to turn subscribers into first-time buyers.
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The Customer Journey in Ecommerce Email Marketing
July 8, 2026
Map ecommerce lifecycle emails to each customer journey stage, from welcome emails and cart recovery to retention flows.
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How to Build an Ecommerce Email List
July 8, 2026
Build an ecommerce email list with the right platform, signup offer, capture points, permission practices, and welcome flow.
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How to Grow an Ecommerce Email List
July 8, 2026
Grow an ecommerce email list with qualified subscribers using stronger offers, intent-based forms, quizzes, ads, and referrals.
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What is Email Marketing for Ecommerce Companies
July 8, 2026
Understand ecommerce email marketing, including campaign types, segmentation, automation, analytics, compliance, and FAQs.
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Benefits of Email Marketing For Ecommerce Companies
July 7, 2026
Learn how ecommerce email marketing drives repeat purchases, cart recovery, loyalty, automation, and higher customer lifetime value.
Run it well
Campaigns vs Automations in Ecommerce Email Marketing
July 7, 2026
Compare ecommerce email campaigns and automations, when to use each, and which flows small brands should prioritize first.
Run it well
How to Build an Ecommerce Email Marketing Strategy From Scratch
July 7, 2026
Create an ecommerce email marketing strategy from scratch with list growth, segmentation, core flows, campaigns, and metrics.
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