Email marketing workspace for ecommerce brands

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Email marketing notes for ecommerce brands.

Practical guidance on lifecycle email, deliverability, segmentation, and repeat revenue.

Latest writing

Clear fixes for email systems that should be earning more.

The blog covers the same problems we look for in audits: missing lifecycle flows, weak segmentation, deliverability issues, campaign cadence, and gaps between first order and repeat purchase.

DNS & Deliverability

How to Set Up OVHcloud DNS Records for Email Marketing

September 19, 2026

Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in OVHcloud DNS zone without trailing dot errors or duplicate SPF records.

DNS & Deliverability

How to Set Up Porkbun DNS Records for Email Marketing

September 19, 2026

Learn how to add SPF, DKIM, DMARC, MX, and tracking records in Porkbun without hostname formatting errors or conflicting mail settings.

DNS & Deliverability

How to Set Up AWS Route 53 DNS Records for Email Marketing

September 19, 2026

Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in Amazon Route 53 with proper quotation syntax and record formatting.

DNS & Deliverability

How to Set Up Squarespace DNS Records for Email Marketing

September 19, 2026

Learn how to add SPF, DKIM, DMARC, MX, and tracking records in Squarespace without changing your website's default records.

DNS & Deliverability

How to Set Up Vercel DNS Records for Email Marketing

September 19, 2026

Learn how to configure SPF, DKIM, DMARC, MX, and tracking records in Vercel DNS without nameserver conflicts or record errors.

Email Marketing

ActiveCampaign vs. Klaviyo for Ecommerce

August 30, 2026

ActiveCampaign vs Klaviyo for ecommerce: compare automation, segmentation, store data, pricing, reporting, and which platform fits your business.

Email Marketing

ActiveCampaign vs. Mailchimp for Ecommerce

August 30, 2026

Compare ActiveCampaign vs. Mailchimp for ecommerce, including automation, store integrations, segmentation, reporting, pricing, and the best fit for your brand.

Email Marketing

Best Email Marketing Software for Ecommerce

August 30, 2026

Compare the best ecommerce email marketing software by integrations, automation, segmentation, reporting, pricing model, and fit for your store.

Email Marketing

Browse Abandonment Emails: The Flow Most Stores Skip

August 30, 2026

Learn how to build browse abandonment emails that bring interested shoppers back, with practical guidance on timing, segmentation, copy, and measurement.

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