Tools
Email ROI Calculator
Estimate the return your email channel generates and model revenue upside from funnel improvements.
1. Your Current Store Numbers
Roughly list size × monthly emails sent. (e.g. 5,000–6,000 subscribers × 1–2 emails/wk ≈ 40,000–45,000 sends)
Total opens divided by delivered emails.
Total clicks divided by delivered emails.
Orders generated per email click.
Average checkout total per customer order.
Profit margin after product and fulfillment costs.
ESP platform (Klaviyo, Mailchimp) + agency fees.
2. Projected Improvements
List growth, lead capture, and pop-up optimization.
Subject line testing & inbox deliverability.
High-converting layout, copy & design.
Smart segmentation, timing & merchandising.
Growth Projections
Estimated Email Return
Current Revenue
$0
$0 / yr
Projected Revenue
$0
$0 / yr
Return on Spend
0.0x
0% net ROI
Potential Upside (Net Gain)
+$0 / year in new email revenue
Your store currently generates $0.00 → it can generate $0.00 per $1 spent with improvements.
*Calculations model incremental email orders based on your delivered volume, baseline conversion, and target lifts.
Free Email Review
Find where your store is leaking revenue.
We analyze your Klaviyo or ESP account, audit deliverability, and review your core flow performance to give you a clear roadmap to unlock your projected revenue upside.
No call required. No obligation. You keep the findings either way.